LESSON STRUCTURE
How AIE sessions are structured and how your development is approached from session to session.
More infoWORK DIRECTLY WITH
RELEASING ARTISTS.

We take house and techno producers from zero to release-ready. Every coach on the team is a releasing artist.Click through below for detailed insight into exactly how AIE works. Learn what to expect from us.
How AIE sessions are structured and how your development is approached from session to session.
More infoAn overview of the structured curriculum covered throughout your coaching.
More infoOur bespoke tracking system, built around every client. Profiles, goals and live curriculum scoring, so progress is always measurable.
More infoClick to watch video footage of internationally renowned DJs playing AIE music.
Further artists that have supported AIE tracks.










"The course I’m taking with Audio in Effect is suitable for all levels from beginners to advanced music producers. Sessions are very well structured, professional, and fun. One of my fav aspects is that it is tailored to individual music styles, skill levels, and career goals while improving technical knowledge."KurtUnited States
12 months client
100% five star ratings on Trustpilot
"For the first time I finally feel like an actual producer. AIE is different, you get an instructor dedicated to your personal advancement."

"Went from 0 to fully producing tracks in just a few weeks. Highly recommend."

"Joseph is a fantastic tutor. Informative and enjoyable, I made real progress in a short amount of time."

Here's how AIE measures up against the competition.
| Comparison point | AIE | POINTBLANK | DJ ACADEMY | PREPLY | FADERPRO |
|---|---|---|---|---|---|
| Personalised Outcome | Yes | No | No | Partial | No |
| Access to Industry Leaders | Yes | No | Yes | No | Yes |
| Live Peer Community | Yes | Partial | No | No | No |
| Structured Progression | Yes | Yes | No | No | Partial |
| On-Demand Access | Yes | Partial | Yes | No | Yes |
| Annual Cost | £1k/£2.5k | £27k | £13k/mo£13/mo | £200/sess | $295/session$295/sess |
£27k+ · 3 years · generic curriculum · disconnected from how music actually gets made.£27k+ · 3 years · generic curriculum · disconnected from how music actually gets made
Prerecorded video, no live feedback, no accountability, no personalisation.Prerecorded video, no live feedback, no accountability, no personalisation
Endless, but no structure, no path, no one checking your work.Endless, but no structure, no path, no one checking your work
Live sessions built around your level, goals and music. Direct feedback from releasing artists, clear next steps and accountability throughout.

An international producer, DJ and coach, with music released and featured worldwide.

We're currently expanding the coaching team. Please note we only accept applications from currently releasing artists. If that's you, get in touch.

We're currently expanding the coaching team. Please note we only accept applications from currently releasing artists. If that's you, get in touch.
Lectured at universities and colleges, with a custom AIE curriculum built off the back of it.
Currently authoring a music production book for a major academic publisher.
Over 2 million streams and international performance experience.
Still actively performing and releasing, with recent Radio 1 plays and regular support from the biggest house and techno DJs in the world.
All level producers looking for structured ongoing coaching and faster progression.
Progressing with flexible coaching whenever you need expert feedback.Continue progressing with flexible coaching whenever you need expert feedback.
Start making your own tracks in just 4 weeks. 1-to-1 coaching from industry professionals.
Build the confidence and knowledge to start making your own tracks independently.
All level producers looking for structured ongoing coaching and faster progression.
Continue with structured coaching tailored to your goals and label-ready output.