200+100%2m+
Releases5★ TrustpilotStreams
From zero to release-ready.
HOUSE & TECHNO
PRODUCTION
COACHING
15+ leading global DJs have played AIE tracks
15+ leading global DJs have played AIE tracksFrom zero to release-ready.
Work with releasing artists.
Featured On
Featured On
We take producers from zero to release-ready.
What We Do
We don’t just hand you tutorials. We helps producers create label-ready tracks through personalised coaching and feedback.
We don’t give generic advice. Every session focuses on your own House & Techno tracks, current level and goals.
WHY
CHOOSE
AUDIO IN EFFECT
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People want to make music. The information available is overwhelming, time-consuming and expensive.
Universities
£27k+ · 3 years · generic curriculum · disconnected from how music actually gets made.
Online academies
Prerecorded video, no live feedback, no accountability, no personalisation.
Free content
Endless, but no structure, no path, and no one checking your work.
BEST FIT
AIE — PERSONALISED COACHING
We combines structured progression with live, one-to-one coaching built around your level, goals and music. Instead of following generic content, you get direct feedback, clear next steps and accountability throughout your progress.
| OUTCOMES | INDUSTRY | COMMUNITY | PROGRESSION | TOTAL COST | |
|---|---|---|---|---|---|
| AIE | Yes | Yes | Yes | Yes | £60/session |
| Pointblank | No | No | Partial | Yes | £27k |
| DJ Academy | No | Yes | No | No | £13/mo |
| Preply | Partial | No | No | No | £200/session |
| FaderPro | No | Yes | No | Partial | $295/session |
AIEPointblankDJ AcademyPreplyFaderPro
OUTCOMESYesNoNoPartialNo
INDUSTRYYesNoYesNoYes
COMMUNITYYesPartialNoNoNo
PROGRESSIONYesYesNoNoPartial
TOTAL COST£60/session£27k£13/mo£200/session$295/session
Learn from active releasing artist
House and techno coaching delivered by artists who released over 200+ tracks.
View our tracksOur clients go from zero to pitching labels
Read us on Trustpilot"For the first time I finally feel like an actual producer. AIE is different, you get an instructor dedicated to your personal advancement."
Shadymond LUnited States
1-Month Beginner Program
1-Month Beginner Program
“Went from 0 to fully producing tracks in just a few weeks. Highly recommend.”
Hugo RBrazil
1:1 Monthly Mentorship
1:1 Monthly Mentorship
“Joseph is a fantastic tutor. Informative and enjoyable, I made real progress in a short amount of time.”
BerkeUnited Kingdom
Individual Sessions
Individual Sessions
12+ month client review
Client Development Journey
month
StartingZero
Month 4Ableton foundations
Month 8First finished tracks
Month 12Producing independently
Month 13Pitching labels
"The course I’m taking with Audio in Effect is suitable for all levels from beginners to advanced music producers. Sessions are very well structured, professional, and fun. One of my fav aspects is that it is tailored to individual music styles, skill levels, and career goals while improving technical knowledge. It's been really a pleasure to learn from Joseph, I absolutely recommend working with him!" KurtUnited States
Monthly Mentorship
ARTISTS WHO HAVE
PLAYED OUR TRACKS
meet the coach team
Head Coach
JOZEF K
An international producer, DJ and coach, with music released and featured worldwide.
Coach
Comming soon
Get in touch if you’re an active, releasing producer and want to coach with AIE.
Coach
Comming soon
Get in touch if you’re an active, releasing producer and want to coach with AIE.
Coach
Comming soon
Get in touch if you’re an active, releasing producer and want to coach with AIE.
Coach
Comming soon
Get in touch if you’re an active, releasing producer and want to coach with AIE.
Head Coach
JOZEF K
An international producer, DJ and coach, with music released and featured worldwide.
Coach
Comming soon
Get in touch if you’re an active, releasing producer and want to coach with AIE.
Coach
Comming soon
Get in touch if you’re an active, releasing producer and want to coach with AIE.
Coach
Comming soon
Get in touch if you’re an active, releasing producer and want to coach with AIE.
Coach
Comming soon
Get in touch if you’re an active, releasing producer and want to coach with AIE.
Head Coach
JOZEF K
An international producer, DJ and coach, with music released and featured worldwide.
Coach
Comming soon
Get in touch if you’re an active, releasing producer and want to coach with AIE.
Coach
Comming soon
Get in touch if you’re an active, releasing producer and want to coach with AIE.
Coach
Comming soon
Get in touch if you’re an active, releasing producer and want to coach with AIE.
Coach
Comming soon
Get in touch if you’re an active, releasing producer and want to coach with AIE.
Head Coach
JOZEF K
An international producer, DJ and coach, with music released and featured worldwide.
Coach
Comming soon
Get in touch if you’re an active, releasing producer and want to coach with AIE.
Coach
Comming soon
Get in touch if you’re an active, releasing producer and want to coach with AIE.
Coach
Comming soon
Get in touch if you’re an active, releasing producer and want to coach with AIE.
Coach
Comming soon
Get in touch if you’re an active, releasing producer and want to coach with AIE.
MORE COACHES COMMING SOON
We’re growing the team. If you’re an active, releasing producer and want to coach with AIE, get in touch.
1
Proven in the House & Techno scene
Released on Last Night On Earth, Maeve, Rawax, Anjunadeep, and his own label, Dreaming Forever.
2
Play by top Global DJs
His music has received support from Dixon, Keinemusik, Ben UFO, Sasha, John Digweed, Joris Voorn, and more.
3
Taught with structure
Has lectured at universities worldwide. He is also authoring Make & Sign House and more.
4
A career built across music
International touring across Europe, Asia and the USA, including Dimensions Festival twice, collab with BBC, Universal Music and Nestlé.
PRICING
PLAN
INDIVIDUAL SESSIONS
All level producers looking for structured ongoing coaching and faster progression.
- Single sessions or bundles
- 45 or 60-minute options
- Flexible scheduling
- Bundle discounts available
Continue progressing with flexible coaching whenever you need it.
From£60.0060 min sessions | £45 for 45 min | Depends on bundle size
1-MONTH BEGINNER PROGRAMME
Start making your own tracks in just 4 weeks. 1-to-1 coaching from industry professionals.
- 2 live 1-on-1 sessions per week
- 8 sessions across 4 weeks
- WhatsApp support between sessions
- Structured week-by-week curriculum
Build the confidence and knowledge to start making your own tracks independently.
£500.00One-time payment
1:1 MONTHLY MENTORSHIP
All level producers looking for structured ongoing coaching and faster progression.
- Weekly live coaching sessions
- Personalised learning plan
- Structured progression & session notes
- WhatsApp support between sessions
Continue with structured coaching tailored to your goals and label-ready output.
£195.00/month60 min sessions | £170/month for 45 min